FreshStep UF
The website for a student company selling a shoe bag: what it does, what comes with it and an order form on one page.
- Client
- FreshStep UF
- Type of project
- Website
- Year
- 2026
- Built with
- Next.js, Tailwind, Vercel
The project
FreshStep UF is a student company, run through the Swedish Ung Företagsamhet programme, that sells a single product: a shoe bag made from recycled material that keeps used shoes apart from the rest of a bag. Inside are pouches of activated carbon against odour and silica gel against moisture.
Most people find the company on Instagram and arrive on their phone. The job was a page that explains the product quickly, looks like their Instagram and leads all the way to an order.
Built for phones first
Most visitors come from Instagram, phone in hand. So the site was drawn for the narrow screen first, with the same olive fabric, cream type and italic headlines as the company's own posts.
01The start page
02The inside
03Rolled up
04Ordering
What we built
- The website
- One page built for phones first, in the same olive green and cream as the company's Instagram. It shows how the bag is used, how it rolls up and what comes with it.
- The inside
- The four holders inside are the point of the product, so the site walks through them: two for activated carbon and two for silica gel, with pictures from the company's own posts.
- Ordering
- Visitors pick a colour and a quantity and send the order as an email to the company, which replies to confirm price, payment and delivery.
More pictures
Where it stands today
The site is live at freshstep.zerio.se and takes orders.
Shall we have a meeting?
Pick a time that suits you. On video, or over a coffee in Jönköping.
Book a meetingOr get in touch directly: +46 70 372 86 59business@zerio.se